Originally posted on walls, poles, lamposts etc... throughout Lower Manhattan in early July-- at the height of the hat's popularity in the APPLE-- the Knucklehead Kids sought to end the bullshit.
The technicolor 80s reminiscent hat was thought to be an exclusive item, and maybe for a little while it was... yet everyone was wearing it... where's the exclusivity in that? Kids thought it manifested "Downtown." They'd throw on their hat just to make trips to soho, to broadway, to downtown... So many colors they thought they were chameleons-- thought it could make em fit in. What was supposed to rep exclusivity/heat/individuality became a symbol for CONFORMITY.
FUCK THE HAT.
The message was spread, the tee was made, and the rest is history.
Shout to all those who supported us, came out and bought a tee, and joined the movement. We sincerely appreciate the love. We're hoping that we opened the eyes of people getting stuck in the hype. This shirt was for you--the people who always had this on their mind, but never said it...well we said it for you.